What was Apple's slogan between 1997-2002?
- American by birth. Rebel by choice.
- Get a Mac
- Think Different
Think different. It was the campaign that made Apple the shiniest of the bunch. By 1997, there was hardly an Apple left to pick. CEO Steve Jobs had just returned to the company after eleven years away. The company was a joke. Jobs needed a plan. Enter TBWA/Chiat/Day with their Think Different campaign, matching up famous thinkers to the product. It took Jobs a while to get onboard. He thought it was a little egocentric and flowery but after multiple rounds, the campaign launched and became one of the best known in history. Source: Rob Siltanen, creator of the Think Different Campaign